We started with this image
The client only had this image but it was the wrong color.
Client asked for it to be these colors
They needed a lifestyle image for a major publication.
Lifestyle retouching is one of the many services we offer.
In 1924, Hugo Boss started his clothing business in a town called Metzingen in Germany. At that time, they were making uniforms for the German government during the war. It wasn’t until the founder’s death in 1948 that the Hugo Boss company would focus its attention on men’s suits and eventually become the iconic fashion power house that it is today.
We can’t imagine there was any photo editing or color retouching going on during the war but definitely has the company grew. Hugo Boss would have used many photo retouching companies and freelance retouchers to help them with their photo editing. We were lucky to be one of those photo editing companies.
Our photo editing services were used to retouch a Hugo Boss training shoe to be used in an advertising campaign. They had the right colors but on an unsuitable image and had the wrong colors on a suitable image. The Dot Box made it right for them.