The Coca Cola company are one of the most well known brands in the world with sales in over 200 countries. The soft drinks giant spends millions on advertising, marketing and sponsorship. This ensured that they remained market leaders throughout to 20th century.
You can imaging how thrilled we were when our photo editing services were required to work on one of those most iconic images. The final image would then go on to be used in a worldwide advertising campaign so we had to get it right. Not that we don’t anyway.
We had 3 images of slightly different variations of ice and liquid in each glass. From that, we were to make one perfect image using our professional image editing skills and finally add a background and the recognizable logo Coca Cola.